Skillfully combining functionality with elegance, this Jimmy Choo bag is part of summer collection of the London based fashion designer. A small calf and anaconda leather gem, this satchel bag inspired from the cinema movies of the 70s comes to confirm once again the creativity and ability for innovation of the artist who already gained his reputation for exquisite shoes models. Indeed, it was the sophisticated French actress Anouk Aimée and her main role in George Cukor’s 1969 movie “Justine” that inspired the Malaysian creative mind to design this sporty style of bag.
Compared to more sophisticated evening purses and satchels, this is quite simple model, the Justine bag has a medium size strap so that it can be worn both in the hand and on the shoulder. The spacious interior is secured with a hand crafted zip closure. Especially created for being a daily accessory of a sophisticated woman with a busy schedule, it is equipped with a double exterior pocket that can be easily accessed and another hidden interior compartment for safety.
The specific printing technology has allowed the exclusive shoes makers to achieved the most harmonious ends in bags design as well. The high quality fabrics used provide the chic canvas lining of this sporty model with a touch of glamour and luxury, enhanced by the impeccable slip-lock design bearing the shape of a lipstick case and by the leather label featuring the engraved logo.
The advertising campaign focused on the specific characteristics of this exquisite bag model features two young women wearing in very modern outfits, fighting for the dream item. The funny touch is enhanced by the bulldog (symbol of resistance to the most difficult conditions) carrying a bunch of colorful balloons (suggesting the wide range of colors in which the bag is available).